Direction
Two or three visual routes with the reasoning behind each, so the choice is informed rather than aesthetic.
Brand Design
A brand system your team can actually apply without us
Logos, palettes, and type systems documented well enough that anyone can apply them correctly.
Service
Brand Design
Typical timeline
3–5 weeks
Pricing
Custom quote
What’s included
Logo suite
Primary, secondary, and mark-only lockups exported in every format you will realistically need.
Colour & type
A palette with accessible pairings tested against WCAG, and a type scale that holds at every size.
Brand guideline
A written document covering usage, spacing, do-and-do-not, and tone of voice.
Templates
Social, presentation, and stationery templates so the system survives first contact with real work.
How it runs
- 01
Positioning
Who you are for, what you claim, and how that differs from everyone adjacent to you.
- 02
Direction
Visual routes explored broadly, then narrowed to one with your input.
- 03
Build the system
Logo, palette, type, and the rules that hold them together.
- 04
Document & hand over
Guideline, asset library, and templates delivered together.
Common questions
Do you do naming?
Not as a standalone service, but we will pressure-test a shortlist you are considering.
What if we already have a logo?
Then we build the system around it — palette, type, and rules — rather than charging you to redraw something that works.
Do we own the marks?
Yes, in full, on final payment. Source files included.
Brand Design in practice
Let's build something worth visiting
Tell us what you're planning. You'll get a scoped, fixed-price proposal — not a discovery call that turns into three.