Corporate
Smiling Group
One brand system and site for a group that had grown into four divisions with four different identities.
Client
Smiling Group
Year
2024
Duration
8 weeks
Services
Brand Design, UX/UI Design, Web Development
The challenge
Four divisions had each commissioned their own site over the years. Nothing shared a palette, a logo treatment, or a tone, and prospective partners could not tell they were one company.
What we did
Parent and division system
Built one identity with division-level variants, so each unit keeps a distinct voice inside a recognisable family.
Shared component library
One set of templates covering every division's page types.
Written guideline
Documented rules so future divisions inherit the system rather than reinventing it.
The outcome
A single site presenting four divisions coherently, with a guideline that has since absorbed a fifth.
4→1
Sites consolidated
100%
Divisions on-system
8 wks
Brand to launch
Let's build something worth visiting
Tell us what you're planning. You'll get a scoped, fixed-price proposal — not a discovery call that turns into three.