Product Marketing
EditWiz Pro
A launch site for a video editing tool, built to make the product legible in under ten seconds.
Client
EditWiz Pro
Year
2024
Duration
5 weeks
Services
UX/UI Design, Web Development
The challenge
The product was easiest to understand by watching it work, but the original site led with a feature grid. Visitors could not tell what it did without reading the whole page.
What we did
Show, then tell
Led with a looping demo of the core interaction, with the feature detail underneath for people already convinced.
Weight budget
Kept the demo under a strict budget so it still loads quickly on mobile data.
Comparison page
Added a direct comparison page, since most visitors arrived already evaluating alternatives.
The outcome
A launch site where the product explains itself before the copy has to.
2.1x
Trial starts
-44%
Bounce on landing
5 wks
Design to launch
Let's build something worth visiting
Tell us what you're planning. You'll get a scoped, fixed-price proposal — not a discovery call that turns into three.