SaaS Platform
The DBT AI
A marketing site and onboarding flow for an AI analytics product, rebuilt around a single clear signup path.
Client
The DBT AI
Year
2025
Duration
7 weeks
Services
UX/UI Design, Web Development
The challenge
The product had strong retention but a homepage that explained the technology rather than the outcome. Visitors arrived from technical communities, read three paragraphs about the pipeline, and left without reaching a signup.
What we did
Rewrote the hierarchy
Led with the job the product does, moved the architecture detail to a dedicated page for the technical audience that wanted it.
One signup path
Collapsed four competing calls to action into a single primary action repeated at natural decision points.
Documented components
Built a component library so the team could add product pages without redesigning each one.
The outcome
The new site launched with a shorter path from landing to signup and a content model the team can extend without design support.
61%
More signups started
0.9s
Largest Contentful Paint
7 wks
Design to launch
They rebuilt the site in under two months and it converts better than the paid landing pages we were running alongside it.
Let's build something worth visiting
Tell us what you're planning. You'll get a scoped, fixed-price proposal — not a discovery call that turns into three.