Retail & Brand
Girlss Roomm
A brand identity and storefront for a fashion retailer moving from social selling to its own channel.
Client
Girlss Roomm
Year
2024
Duration
6 weeks
Services
Brand Design, Web Development
The challenge
The business had built an audience on social platforms but owned none of it. Everything — the customer list, the storefront, the reach — sat on someone else's terms.
What we did
Identity first
Built a brand that carried the warmth of the social presence into a format that works on packaging and print.
Own the list
Storefront with email capture and post-purchase flows so the customer relationship belongs to the business.
Content-led merchandising
Templates that let the team merchandise through styling posts rather than a plain product grid.
The outcome
An owned storefront and a brand system that reads consistently from the feed through to the parcel.
1st
Owned sales channel
3.2k
Email list in 90 days
6 wks
Brand to launch
Keep looking
More work
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