Designing For The Storyteller
How we built a personal portfolio Website for Rahat Hossain that transforms his LinkedIn branding and cheat sheet designs into a high converting visual story.
Role
UX/UI & Custom
Web Development
Duration
4 Weeks
Tools
Figma, Elementor
The Background
From A One Man Shop To A Full Ecosystem
Smiling Group didn’t start in a boardroom. It started with a single entrepreneur learning Amazon the hard way testing, failing, and winning with real products. By 2025, after managing over 50 accounts, they realized they needed to think bigger. They evolved into an entire ecosystem with seven distinct divisions, covering everything from AI software to global exports and franchise networks.
The Challenge
Effortless AI To Exhausted Founders
DBT AI had a game changing software, but they were selling to business owners who were already burnt out from juggling too many complex marketing tools.
The Tech Fatigue Hurdle
Agencies and clinics are tired of buying software that requires hours of setup and managing CRMs that refuse to talk to each other. The website had to immediately prove that DBT AI requires zero effort.
Overcoming AI Skepticism
When people hear AI caller they usually picture a robotic, frustrating voice menu. We had to visually communicate that this AI is actually human like, intelligent, and capable of holding real conversations.
Showing Not Just Telling
Explaining how the software works in a long paragraph wouldn’t cut it. We needed to quickly show how it seamlessly syncs with tools like HubSpot, Salesforce, and GoHighLevel.
Capturing High Intent Traffic
Because this tool solves an immediate, painful problem (wasted ad spend), the website needed to capture that urgency and push visitors straight toward booking a live demo.
Our Approach
What We Built
A Story Driven Layout
We ditched the standard gallery grid. Instead, we designed case study sections that allow Rahat to explain the strategy behind his LinkedIn makeovers and cheat sheets, proving his deep expertise.
The Authority Aesthetic
We utilized a clean, editorial typography style combined with his vibrant color palette to make the site feel like a digital agency, elevating his positioning from freelancer to brand authority.
Frictionless Booking Flow
We removed all the friction from reaching out. By integrating a seamless contact and booking flow, we made it easy for interested founders to get straight onto his calendar.
Lightning Fast Code
A designer needs a platform that performs perfectly. We built a lightweight site that loads his high resolution design files, keeping mobile and desktop visitors engaged.
Visual Identity
The DBT AI Logo
Color Psychology
- Midnight Purple & Purple Heart: Purple is universally recognized as the color of intelligence, innovation, and the future. We used these deep, premium shades to establish DBT AI as a serious, high end tech platform
- Lavender Indigo: We used this brighter, energetic shade as the primary action color. It naturally guides the visitor’s eye straight to the most important elements
- Seashell: Stark, pure white can sometimes feel a bit blinding and clinical. We used this soft, off-white as a neutral background to give the site a clean, modern canvas
Typography
The Result
Personal Brand Built For High Ticket Clients
We delivered a custom, lightning fast portfolio that acts as Rahat’s 24/7 digital salesperson. By framing his LinkedIn branding and cheat sheet designs within a highly strategic, story driven layout, we gave him a platform that builds instant authority and consistently converts visitors into paying clients.
Here’s Some Interface
- Client Speech
Real
Results
from
Real
Brands
Enam Alamin
editwiz.pro
Ready To
Build
A Clean
Web Experience
?
Let’s discuss your vision and how we can turn your story into your biggest asset.