Fixing The Billion Dollar Cold Lead Problem
How we built a conversion-focused platform for DBT AI. It instantly calls leads and books appointments so businesses stop burning money on missed opportunities.
Role
UX/UI & Custom
Web Development
Duration
3 Weeks
Tools
Conversion Strategy
The Background
Stop Losing Leads To Slow Response Times
Every day, marketing agencies, coaches, and real estate teams lose thousands of dollars in ad spend simply because they take too long to reach out to new leads. DBT AI was built to fix this. They created a human like AI appointment setter that works 24/7 to instantly call, text, qualify, and book leads directly into their clients’ calendars with zero tech setup or CRM juggling required.
The Challenge
Effortless AI To Exhausted Founders
DBT AI had a game changing software, but they were selling to business owners who were already burnt out from juggling too many complex marketing tools.
The Tech Fatigue Hurdle
Agencies and clinics are tired of buying software that requires hours of setup and managing CRMs that refuse to talk to each other. The website had to immediately prove that DBT AI requires zero effort.
Overcoming AI Skepticism
When people hear AI caller they usually picture a robotic, frustrating voice menu. We had to visually communicate that this AI is actually human like, intelligent, and capable of holding real conversations.
Showing Not Just Telling
Explaining how the software works in a long paragraph wouldn’t cut it. We needed to quickly show how it seamlessly syncs with tools like HubSpot, Salesforce, and GoHighLevel.
Capturing High Intent Traffic
Because this tool solves an immediate, painful problem (wasted ad spend), the website needed to capture that urgency and push visitors straight toward booking a live demo.
Our Approach
What We Built
Conversion First Architecture
We stripped away the fluff and designed a clean, direct layout. From the hero section down, the entire user journey is engineered to highlight the pain of lost leads and guide the visitor straight to the Book a Demo button.
Simplifying the Tech Story
We translated their complex AI capabilities into three incredibly simple steps: Connect Your Tools, Assign a Task, and Go Live. No jargon, just clear, tangible value.
Visualizing the Integrations
We designed clean visual cues to show exactly how DBT AI acts as the missing link between their existing calendar, their ads, and CRMs like GoHighLevel, making the platform feel familiar and trustworthy.
Custom, Lightning Fast Development
We coded a completely custom, lightning fast website from scratch, ensuring it loads instantly and looks flawless whether a Founder is checking it on their phone or desktop.
The Result
A platform built for instant bookings
We delivered a high performing digital asset that perfectly matches the speed and efficiency of DBT AI’s own software. The new platform cuts through the tech noise, clearly explains the value, and serves as a 24/7 lead generation engine to get interested agencies and coaches immediately onto their demo calendar.
Visual Identity
The DBT AI Logo
Color Psychology
- Midnight Purple & Purple Heart: Purple is universally recognized as the color of intelligence, innovation, and the future. We used these deep, premium shades to establish DBT AI as a serious, high end tech platform
- Lavender Indigo: We used this brighter, energetic shade as the primary action color. It naturally guides the visitor’s eye straight to the most important elements
- Seashell: Stark, pure white can sometimes feel a bit blinding and clinical. We used this soft, off-white as a neutral background to give the site a clean, modern canvas
Typography
Primary Typeface
Uppercase
ABCDEFGHIJKLMNOPQRSTUVWXYZ
lowercase
abcdefghijklmnopqrstuvwxyz
Here’s Some Interface
- Client Speech
Real
Results
from
Real
Brands
Muhammad Faridoon
thedbt.ai
Ready To
Build
A Clean
Web Experience
?
Let’s discuss your vision and how we can turn your story into your biggest asset.